It’s a great question because we know, believe, and passionately want to see everyone benefit from using Mint, because it’s going to help them create and sustain those great financial habits and realize their goals. And so that’s the platform that we’re trying to build to serve all of them. Many of them have also made the bold choice to also go into business for themselves - either they think of themselves as self-employed or as a small business owner. Our number one ‘who’ is the people that we serve, and those are the folks who are looking to better understand their financial situation and spending habits so they can make progress towards long-term goals. There’s all kinds of goals that people have, and we have a passion for bringing those benefits to more people and more people to Mint so they can experience those benefits. Their goals might be paying down debt, saving for an important life goal, paying for education for themselves or for a loved one, or saving for their first car or first house. Mint helps people create and sustain good healthy financial habits and achieve their financial goals. Those cover a broad spectrum of our goal: bringing millions and millions more people to Mint, and Mint to millions and millions of more people. Our team is focused on three things: marketing, partnerships, and advertising operations. The following excerpts were edited for clarity. Subscribe: Apple Podcasts I SoundCloud I Spotify I Google Podcasts The Acquire Podcast Ep6: Ice cream, puppies, and financial ease with Intuit Mint’s brand campaign.

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